Being recommendable.
Philosophy of really successfull companies.
About us

Attitude
is everything

For us, being recommended describes a genuine, clearly defined entrepreneurial attitude with the behavior derived from it. Being recommended is the compass of our daily actions and an elementary component of our entrepreneurial and personal value system. Based on coordinates such as commitment, reliability, honesty, it is basically the famous virtues of the "honorable merchant" that guide our actions and that provide the guidelines for the trusting cooperation in ABC and VEU. The cornerstones of these guidelines are:

The wishes and needs of the customer are in line with the company's promise of performance and quality.The wishes and needs of the customer are in line with the company's promise of performance and quality.

The client's existing budget is in line with the economic necessity of the company.

The customer's expectations harmonize with the company's willingness to perform.

The result delivered by the company corresponds to the service commissioned by the customer.

All parties involved abide by agreements and ensure that their actions are sustainable.

In summary, it means for us: Every company provides its services to its customers with exactly the same conscientiousness as if it were providing these services for itself. This is exactly the attitude that ABC and VEU stands for.

The 13 ABC and VEU Values

01
We have a clear stance
We see the main purpose of our business in creating value for customers.
02
We take our customers seriously and want to understand them

We are committed to mutual respect, value our customers and speak to each other as equals.
03
We deliver quality and are competent
We provide our services in best possible and agreed quality.
04
We are well organized
We organize our companies that way, that customer expectations are timely fulfilled.
05
We have fair prices
Our prices are based on reasonable, transparent and comprehensible data.
06
We respect economical stability and sustainability
We act responsibly, so that our businesses are economically stable on the market and continue to exsist in the long term.
07
We care about our image
We see that the reputation of our business and company is good and remains good.
08
We are a good employer
We strive to maintain a stable and positive work environment and low fluctuation or employees.
09
We utilize up-to-date working techniques and tools
Our business equipment is modern and we use up-to-date working techniques, methods and processes.
10
We treat failures and complaints with respect
We admit to our faults, are self-critical and treat faults with focus on customer orientation.
11
We care for our environment
We protect our environment by using equipment, material and resources responsibly.
12
We have a social responsiblity
We are active in our community and are committed to support our social environment.
THE ABC TEAM

In addition to the full-time actors, we also support our members with very competent and committed freelance ABC representatives.

"We compete to promote the success of our members."
"We do this with attitude, clarity and passion."
Managing Director
Gerhard Honsbein
Head of Finance
Francesca Honsbein
Head of Backoffice
Corine Brötz
Region Manager VEU-Ruhr
Christof Schössler
Region Manager VEU-Rhein
Dieter Tischer
Assistant to the Executive Board
Mareen Kraemer
Representative Membership Acquisition
Thorsten Stenhorst